Arctic Coffee
Arctic Coffee strategically leveraged the massive popularity of Taylor Swift's Eras Tour at Wembley Stadium to sample to thousands of enthusiastic Swifties.
The Campaign.
Leveraging the massive popularity and demographic appeal of Taylor Swift's Eras Tour, Arctic Coffee strategically sampled their products to millennial and Gen Z concert-goers at Wembley Stadium, tapping into a prime audience of suburban, predominantly female fans with disposable income and a penchant for social media sharing.
The Results.
The campaign effectively boosted brand awareness and connecting with their target 16-24 year old demographic in an energetic, high-impact environment.