Minor Figures + CUPP
Minor Figures & CUPP joined forces to bring their bubble tea delights to wow the festivals goers at Taste Festival London
The Campaign.
We collaborated with Minor Figures and CUPP to help them activate an engaging experience for their Taste of London show, focusing on interactive elements and showcasing innovative plant-based products.
The partnership featured a range of "kaleidoscopic flavours" designed to take attendees' senses on a taste trip.
The Results.
The partnership between Minor Figures and CUPP at Taste of London was a major success, allowing both brands to showcase their innovative products and connect with a large audience of food and drink enthusiasts.