SMARTY Mobile

SMARTY Mobile promotes it flexible plans with some back-bending sampling action

at Waterloo Station

The Campaign.

Working with Metro we transform an initial concept into a show-stopping campaign that truly captured SMARTY Mobile's essence of flexibility and simplicity.

The high-impact sampling at Waterloo Station helped kick off SMARTY's OOH campaign with an eye-catching experiential sampling event at London's busiest train station.

A team of gymnasts, embodying SMARTY's flexibility, performed for commuters while distributing special Metro cover wraps.

The Results.

This unique approach literally stopped people in their tracks, generating immediate engagement and social media buzz.

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